I.Me.Mine Digital Enters Next Era with Refreshed Brand, Enhanced Personalization Offering for Supermarkets?

Former Recoleta Digital Media re-brands, launches new website at www.imemine.digital

TEMPE, AZ (Oct. 2, 2017) – The company that provides the sophisticated analytic engine behind the Bashas’ Personal Thank You digital loyalty program has changed its name to I.Me.Mine Digital.

Formerly known as Recoleta Digital Media, I.Me.Mine Digital provides next generation, machine-learning-based, retailer-focused technology to grocers designed to help them drive superior shopper engagement and increase shopper loyalty.

“This name change and new website are intended to better reflect our primary benefits for retailers and their shoppers, and to better convey our deep expertise in offer and price personalization,” said I.Me.Mine co-founder & CEO, Alan Alexander.

The re-branding signals how the company’s Big Data analytics platform has developed to be more sophisticated and cost-effective. By incorporating automated machine learning, I.Me.Mine’s affordable SaaS (Solution-as-a-Service) platform is built to deliver true competitive advantage for retailers as they seek to meet the increased digital expectations of shoppers.

“The world of personalization is changing very quickly. Grocers have an enormous amount of shopper data that is presently under-utilized and under-leveraged. Our cognitive, machine-learning platform helps grocers transform this data into individually personalized offers for each shopper,” said Alexander. “Shoppers expect their retailers to leverage digital capabilities to better understand their needs and preferences.”

The core I.Me.Mine technology helps retailers to improve revenue and profitability by combining cognitive customer insights with a proprietary big data personalization engine. It provides an omni-channel delivery approach of individually relevant offers for shoppers and is designed to be complementary to other systems and programs including ads and digital coupons.

“There are many platforms out there claiming to ‘personalize’ the shopper experience. I haven’t seen any of them that take the entire scope of our price offerings and personalizes them for each and every shopper based on their unique shopping history. I.Me.Mine does that for us.” said Mark Pivonka, Director of Customer Relationship Marketing at Bashas’.

We’ve been delivering on this promise for Bashas’ shoppers for nearly three years,” said Alexander. “In a highly competitive business sector, grocers need to drive greater share of shopper to compete. Digital personalization across multiple channels can be the catalyst for retail engagement.”