The Future of Personalization through Machine Learning

webinar

The Future of Personalization through Machine Learning

The grocery industry has a wealth of data perhaps greater than any other business, from item purchases to shopper transaction logs. The amount of available data derived just from these transactions is staggering.

Until now, this data has been underutilized. Simply stated, grocers (and their partners) did not have the time and the manpower needed to make this data as actionable as it could be.

But, with machine learning and artificial intelligence, grocers can analyze an unlimited amount of data, all in real time. Importantly, machine learning can incorporate shoppers’ digital interaction and location-based activities; providing a more complete profile of each-and-every shopper.

The advent of machine learning personalization will be a boon to shoppers, to grocers, and to CPG brands. We are embarking on a very exciting time in the grocery industry due to machine learning personalization.

In this webinar:

• Understand why “data” may be the most important asset that a grocer possesses
• Learn about the enormous advantages machine learning offers in processing and analyzing data for grocers, in a way that is actionable each-and-every day (and hour).
• See a demonstration of digitally-driven machine learning in action.
• Explore how digitally-driven machine learning personalization will change the way grocers engage and market to their shoppers.

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